This is the fifth goggled formed through our shared experiences in motorcycling, design and fashion, while exploring the culture, creativity and special sauce that make both 100% and Deus Ex Machina tick!

The Barstow goggle gains inspiration from the days of air-cooled bikes and 45-minute motos. When winning a race meant giving it everything you had. This classic vision was then fused with modern styling and technology resulting in a timeless look with next level performance.

The 100% brand has always been synonymous with motocross Americana and has been linked to many iconic moments that have built the roots and history of what is modern motocross.

The roots of the 100% brand date back to the early 1980’s when the popular logo graced the factory racing equipment of the biggest names in motocross. Thirty years later the passion for racing remains the same.

Today, 100% is about to inspire a whole new generation of racers and ask them the original tag line; ‘How much effort do you give? If you aren’t giving it 100% you will regret it’.